BUBBLE GUM STUCK ON MY SHOE

    3-9 Feburary, 2025 

    Public Art project during Zona Maco 2025



    What happens when a project meant to exist in the streets is left without a street to inhabit?



    Bubble Gum Stuck on My Shoe began as an exploration of Mexico City’s makeshift solutions—those fleeting, improvised interventions that blur the line between necessity and creativity. I spent months photographing and documenting these ephemeral moments, pitching the project to multiple sponsors, securing funding, and setting everything in motion. Then, as often happens, the support vanished just a week before execution. The project, once tangible and imminent, was suddenly suspended—caught in a limbo of dependence on collectors, brands, and sponsors. A system where an idea can be fully realized one day and completely unmade the next.

    Then I remembered: in Mexico, there’s no such thing as a problem, only a solution. If the city itself thrives on adaptation, why shouldn’t this project? If it couldn’t materialize in the streets, then it would have to exist somewhere else.

    So Bubble Gum Stuck on My Shoe is no longer a physical installation—it has mutated, re-emerged, and found its own alternative route. It will live in a digital space, a reflection of the very makeshift ingenuity it set out to document. The lesson wasn’t just in the images, but in the process itself: improvisation, reinvention, and the ability to keep going, even when the path is suddenly rewritten.

    Because in the end, the city finds a way. So does the work.










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